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| AUTHOR: | Granville N. Toogood |
| CATEGORY: | Book |
| MANUFACTURER: | McGraw-Hill |
| ISBN: | 0070653380 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business Communication - General, Business/Economics, Leadership, Management - General, Business & Economics / Business Communication |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
| UPC: | 639785307198 |
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The Articulate Executive: Learn to Look, Act, and Sound Like a Leader reviews by customers
 Great Title, not much for the Executive though
Similar to most of the reviews of the book the strong points include helping a person form effective communication with others. It has a nice foundation for people who are new to public speaking, and a reminder for those who have been doing it for a while.
However, the book is just plain dated. There must be a new book from another author that we could steer people towards. The business and professional world has changed in the 11 years since the book was released. The pace of conversation, the use of technology to communicate, etc.
I must agree with another reviewer who noted that the book did little to address Executive status or sounding like a Leader, as the title infers.
Sorry, I know it takes a lot to create a book for others to read, but this particular one just does not deliver.
 Granville is on point, correct and powerful.
We gave the book to all of our field management and had Granville come and share with them. A few comments from our people were; I wish i knew about this before, it will really help me get my point across quickly", another stated "I will order this book for the rest of my staff" and our President and CEO said Granville is on point, correct and powerful.
 Good source material and some thought-provoking ideas, but dated
This book is exclusively about giving presentations and public speaking. I was mislead by the title, thinking it would be about communication in general for executives. The author lost a fair amount of his credibility with me at the beginning of chapter 2 when he listed his 4 exemplary executives, including John Scully who "built Apple into a world power that challenged IBM." Scully? Dude, check your facts. This book was written in '95 before the great divide of the high tech revolution, and there are plenty of dated ideas, including quaint advice on how to dress (Alan Flusser needn't worry about his job) and a lot of obviously pre-Powerpoint info about slides and overhead projectors. Could use an updated edition.
All-in-all, it's pretty good, but not great. It presents some thought-provoking ideas, especially about how to present with slides but keep the focus of the presentation on you, not the slides. However, there is a fair amount of trite junk to wade through to get to the valuable ideas. Good as source material if you pick and choose ideas, but definitely not the final authority on how to do presentations.
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